Wednesday, August 7, 2013

“New thinking, new hope” BJP’s new campaign Poster designs: Narendra Modi replaces LK Advani

This is well known fact that Narendera Modi is new face of Prime Minister’s Candidate from BJP. Now Narendera Modi has officially replaced LK Advani in the Bharatiya Janata Party (BJP)'s new posters for its 2014 election campaign, ending any lingering doubts about the party's top star and Prime Ministerial face.

The BJP is all set to splash India with the new posters starring a smiling Narendra Modi, with a new slogan: "Nayi Soch, Nayi Ummeed. (New thinking, new hope)"

The posters replace the BJP's old banners which had LK Advani's image with the slogan: "Sushasan sankalp, Bhaajpaa hi vikalp (BJP is the only option for good governance)'.
The new posters mark the formal end of an era when leaders like Mr Advani and former Prime Minister Atal Behari Vajpayee shared top billing on poll posters and campaigns - a firm message to the faction within the party that still has reservations about Mr Modi's stewardship.

The BJP will forge ahead with the new image branding exercise on August 11, when Mr Modi formally launches the party's campaign in Hyderabad, the Andhra Pradesh capital currently abuzz with the creation of a new Telangana state.

The blitzkrieg precedes the expected anointment of Mr Modi as the party's prime ministerial candidate next month, which the party hopes will help it cash in on his popularity in upcoming Assembly elections in five key states.

There is a strong possibility of an announcement before those polls are notified around September 21, after a clear go-ahead from the Rashtriya Swayamsevak Sangh, the BJP's ideological parent.

As a precursor to the big announcement, Mr Modi was recently elevated by the BJP as the party's campaign committee head for next year's elections.

The BJP and RSS also reportedly reckon that general elections, due in May next year, are unlikely to be held before February and they want Mr Modi to get a six-month window to build his campaign.

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