Chennai:
Daimler India Commercial Vehicles Pvt. Ltd. (DICV), the 100% Indian
subsidiary of the world’s leading truck manufacturer Daimler AG, today
announced the start of sales of the Mercedes-Benz coach - the Super High
Deck SHD 2436 with the handing over of the first set of buses to a
customer in Chennai. The luxury coach is manufactured
out of its plant in Oragadam and offers a high seating capacity of upto
61 pushback seats and 14 cubic meters of luggage space. Built with a
unique aluminique body, this coach is the lightest in its class
offering ultra -fuel efficiency.
Mr.
Erich Nesselhauf, Managing Director and CEO, Daimler India Commercial
Vehicles, Mr. Markus Villinger, Managing Director, Daimler Buses
India handed over the keys to Mr. KPN Raajesh, Owner of KPN Travels at
the DICV Bus plant in Chennai. KPN Travels is one of the largest luxury
coach operators in South India with a fleet size of over 330 intercity
buses.
Commenting on the occasion,
Mr. Markus Villinger, Managing Director, Daimler Buses India
said, “This product, being the longest coach in the country built with
strong features, is sure to set benchmarks in ultra-luxury travel. We
are excited to be offering a state-of-the–art vehicle
concept to the Indian market. Inter-city travel becomes more safe,
comfortable and modern.”
The
Mercedes-Benz SHD 2436 has an active steerable tag axle that results in
low turning circle diameter to effortlessly navigate sharp
turns and bends. It also has an advanced braking system and a
strategically positioned fuel tank for added safety.
With
an investment of INR 425 crore, the bus plant at Oragadam, near Chennai
produces BharatBenz and Mercedes-Benz buses and houses Wrightbus,
an Ireland based body manufacturer within its premises. Catering to
diverse needs of the market with a twofold strategy; BharatBenz
front-engine buses meets the needs of school, staff and tourist
transportation for intra-city travel. In parallel, the premium
segment is addressed by Mercedes-Benz rear-engine buses for inter-city
transportation. The bus plant manufactures buses with gross vehicle
weight of 9, 16 and above 16 ton range. The plant has a capacity of
1,500 units per year scalable to 4,000 units.
The
BharatBenz network of over 80 dealerships - ramped up to offer
tailor-made service packages and 24X7 after- sales support with advanced
interactive vehicle diagnosis for the new Mercedes-Benz coach.
BharatBenz sales is backed by BharatBenz Financial, a captive financing
unit that offers full coverage vehicle Insurance, offers cashless
facility including zero depreciation and full maintenance
contracts. Daimler India Commercial Vehicles also has tie-ups with
leading Indian banks to provide comprehensive financing solutions.
Daimler India Commercial Vehicles Pvt. Ltd.
Daimler
India Commercial Vehicles (DICV) is a 100% subsidiary of Daimler AG,
Stuttgart, Germany. DICV is a fully fledged commercial
vehicle player in the Indian market. It currently produces and sells
above 9 to 49 tonne trucks for the Indian volume market, under the brand
name – BharatBenz. BharatBenz stands for Indian engineering with German
DNA. Under its bus division, the company will
produce and sell BharatBenz buses and Mercedes-Benz buses from its
manufacturing plant at Oragadam. Bharat-Benz products have been
engineered to serve all major customer segments with a focus on
total-cost-of ownership, safety, reliability and comfort.
Under
the umbrella of Daimler Trucks Asia, DICV and MFTBC (Mitsubishi Trucks
and Bus Corporation) are optimizing research activities,
product development and sourcing. The DICV built FUSO trucks from
Oragadam are exported to markets in South East Asia, Africa, and Latin
America.
Krittika Nangalia
Account Executive
krittika.nangalia@mslgroup.com
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