January 6, Mumbai, INDIA – Tata
Motors in association with PETRONAS Lubricants International (PLI)
today launched the Tata Motors Genuine Oil (TMGO) for its passenger
vehicles range in the India market. TMGO will be the first range of
co-branded lubricants jointly developed by the Companies.
The co-branded range of lubricants – Tata Motors Genuine Oil CH-4
15W-40 for diesel vehicles and Tata Motors Genuine Gear Oil 80EP for
passenger cars – makes part of a bigger range of nine co-branded
products that will be rolled out in a phased approach.
According to Mr. Dinesh Bhasin, Head, Customer Support, Passenger Vehicle Business Unit, Tata Motors
Ltd., “Tata
Motors has always worked with a customer centric approach and providing
its customers with the best
post-purchase experience. With the new co-branded TMGO range of
lubricants now available, we are creating a distinct &
differentiated value proposition in the market. We will continue to
provide our customers with the best lubricant technology expertise and
support in today’s competitive market place. We are happy to have
partnered with PETRONAS in developing this range for our vehicles. With a
commitment to deliver better performance, TMGO will offer trusted
support to our customers and will further enhance
the customer experience.”
According to Mr. M.P.Singh, Chief Executive Officer, PETRONAS Lubricants (India) Pvt Ltd (PLIPL) “PLIPL
has recorded steady volume growth at 40% CAGR and is aiming to capture
5% total market share by 2019. PLI in India is now entering the next
wave of growth in line with our aspirations and we are confident that
the coming together of Tata Motors, a highly-respected
leader in automotive engineering, together with PLI will help us better
our position in this market as a leading provider of premium
lubricants. We are offering a unique proposition through TMGO
to further strengthen our relationship with customers and deliver
products for engine care that is built upon a strong legacy in
lubricants technology.”
This
new range of branded lubricants have been formulated from high
performance base oils and additives, providing optimum
engine performance through excellent deposit control and wear
protection. These lubricants have been developed as per the regulations
and specifications required for the Indian passenger vehicles market.
These products will be available through PETRONAS distributor network of over 3,500 outlets, across India today and
will be rolled out progressively in 2016.
Photo Caption - L
to R - Mr. Dinesh Bhasin,
Head, Customer Support, Passenger Vehicle Business Unit, Tata Motors
Ltd. and Mr. M.P.Singh, Chief Executive Officer, PETRONAS Lubricants
(India) Pvt Ltd (PLIPL) launching the
Tata Motors Genuine Oil (TMGO) for its passenger vehicles range in the India market
About PETRONAS Lubricants International
PETRONAS
Lubricants International (PLI) is the global lubricants manufacturing
and marketing arm of PETRONAS, the national
oil corporation of Malaysia. Established in 2008, PETRONAS Lubricants
International manufactures and markets a full range of high-quality
automotive and industrial lubricants products in over 80 markets
globally. Headquartered in Kuala Lumpur, PLI has over
30 marketing offices in 23 countries, managed through regional offices
in Kuala Lumpur, Turin, Belo Horizonte, Chicago and Durban.
Currently ranked among the top 15, PLI is driving an aggressive business growth agenda to secure its position as a leading
global lubricants company.
For more information, please visit www.pli-petronas.com
About Tata Motors
Tata
Motors Limited is India’s largest automobile company, with consolidated
revenues of INR 2,62,796 crores (USD 42.04 billion) in 2014-15.
Through subsidiaries and associate companies, Tata Motors has
operations in the UK, South Korea, Thailand, South Africa and Indonesia.
Among them is Jaguar Land Rover, the business comprising the two iconic
British brands. It also has an industrial joint venture
with Fiat in India. With over 8 million Tata vehicles plying in India,
Tata Motors is the country’s market leader in commercial vehicles and
among the top in passenger vehicles. Tata cars, buses and trucks are
being marketed in several countries in Europe,
Africa, the Middle East, South Asia, South East Asia, South America,
Australia, CIS and Russia.
Contact information:
|
Mr. Rajat Moitra
Head, Marketing
PETRONAS Lubricants (India) Pvt Ltd (PLIPL)
|
Ms. Ashmita Pillay
Senior Manager - Corporate Communications
Tata Motors Ltd.
|
Mr. Aziz Khan
Account Manager
MSLGROUP
Email: aziz.khan@mslgroup.com
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